“Disconcerting synths, screeching guitars, and Trent Reznor’s distinctive snarl: Must be new Nine Inch Nails,” said Entertainment Weekly, which praised the new single “LESS THAN” as “another stellar NIN jam that doubles as anxiety-inducing freak-out and alt-rock radio catnip.” The New York Times noted, “Its nervous electro pulse and intensifying salvos of guitar noise hark back all the way to the Nine Inch Nails of ‘Head Like a Hole’ from its 1989 debut album.“ NPR Music lauded its “cinematic pop sheen” while Noisey observed, “It’s upbeat but dark and heavy in that signature NIN way, and Trent Reznor’s vocals are as much of an aural razorblade as they’ve always been.” Check out “LESS THAN” HERE
Rolling Stone heralded “THIS ISN’T THE PLACE,” another track from ADD VIOLENCE, as “brooding and unsettling.” Consequence of Sound found it “intriguing” and Brooklyn Vegan observed, “It’s more proof that there’s no telling what moves Trent Reznor & co will pull in 2017.” View the visualizer for “THIS ISN’T THE PLACE”HERE
