The Magic of Skylanders SWAP ForceTM Makes Its Way to Nintendo 3DS This Fall

Activision Publishing, Inc., a wholly owned subsidiary of Activision      Blizzard, Inc. (NASDAQ:ATVI), is gearing up to deliver the innovation of      “dynamic swapability” to the top selling Nintendo 3DS™ hand-held system¹      this fall with the highly anticipated launch of Skylanders SWAP      Force. The $1.5 billion Skylanders® franchise continues      to lead the video game industry in overall retail sales worldwide.2

The Nintendo 3DS version of Skylanders SWAP Force offers      gamers a unique adventure complete with its very own story, levels and      special starter pack characters. A truly complementary experience to the      console version, Skylanders SWAP Force on Nintendo      3DS will hit retail destinations worldwide with three new characters —      Rattle Shake, Volcanic Eruptor, and Free Ranger — which are not found in      any other Skylanders Starter Pack. So if fans buy both a console      version and the Nintendo 3DS version of Skylanders SWAP Force,      then they will end up with four SWAP Force Skylanders, giving      them 16 different combinations.

“Skylanders fans have been very supportive in expressing what they’d      like to experience in the Nintendo 3DS version of SkylandersSWAP Force, and we really took their input to heart,” said      Alex Peters, Vice President, Activision Production. “The game plays      smoother and crisper than ever before, and with kids’ collections      becoming larger and larger, we were able to add more depth and gameplay      variety than any other hand-held version of Skylanders.”

The story of Skylanders SWAP Force on Nintendo 3DS begins in      Boomtown, home of Skylands’ favorite pilot, Flynn. As the town is      celebrating Flynn as their hometown hero, a new villain known as Count      Moneybone sneaks his way into Boomtown to kidnap Cali, long-time friend      to Flynn and the Skylanders. Now it’s up to Portal Masters everywhere to      assemble the Skylanders and SWAP Force to save Cali and defeat the evil      Count Moneybone.

Skylanders SWAP Force gives kids an unprecedented level of      choice by allowing them to swap the top and bottom halves of the toys to      transform 16 SWAP ForceTM characters into more      than 250 unique combinations3. Skylanders SWAP Force      on Nintendo 3DS is compatible with all of the toys from Skylanders      Spyro’s Adventure® and Skylanders Giants; additionally, all      of the characters’ abilities, levels and customization will carry      forward to Skylanders SWAP Force. Like the game’s console      version, the level cap for all characters has been raised from 15 to 20,      enabling players to continue building the skills and experience of their      favorite Skylanders.

Skylanders SWAP Force on Nintendo 3DS, developed by      n-Space, will be available on October 13 in North America, October 16 in      Australia and October 18 in Europe. The game is rated E10+ by the ESRB.      For more information, visit: www.skylanders.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc.      is a leading worldwide developer, publisher and distributor of      interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the      United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,      Denmark, the Netherlands, Australia, mainland China and the region of      Taiwan. More information about Activision and its products can be found      on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking      Statements: Information in this press release that involves      Activision Publishing’s expectations, plans, intentions or strategies      regarding the future, including statements about the expected release      date of SKYLANDERS SWAP FORCE, are forward-looking statements      that are not facts and involve a number of risks and uncertainties.      Factors that could cause Activision Publishing’s actual future results      to differ materially from those expressed in the forward-looking      statements set forth in this release include unanticipated product      delays and other factors identified in the risk factors sections of      Activision Blizzard’s most recent annual report on Form 10-K and any      subsequent quarterly reports on Form 10-Q. The forward-looking      statements in this release are based upon information available to      Activision Publishing and Activision Blizzard as of the date of this      release, and neither Activision Publishing nor Activision Blizzard      assumes any obligation to update any such forward-looking statements.      Forward-looking statements believed to be true when made may ultimately      prove to be incorrect. These statements are not guarantees of the future      performance of Activision Publishing or Activision Blizzard and are      subject to risks, uncertainties and other factors, some of which are      beyond its control and may cause actual results to differ materially      from current expectations.

SKYLANDERS, SKYLANDERS SWAP FORCE, SWAP FORCE, SKYLANDERS SPYRO’S      ADVENTURE, SKYLANDERS GIANTS and ACTIVISION are trademarks of Activision      Publishing, Inc.

¹ According to The NPD Group for April, May and June 20132      According to The NPD Group, Gfk Media Control® and Activision internal      estimates, including toys and accessory packs through July 2013 3      Requires purchase of all SWAP Force Skylanders