The Magic of Skylanders SWAP ForceTM Makes Its Way to Nintendo 3DS This Fall

Activision Publishing, Inc., a wholly owned subsidiary of Activision      Blizzard, Inc. (NASDAQ:ATVI), is gearing up to deliver the innovation of      “dynamic swapability” to the top selling Nintendo 3DS™ hand-held system¹      this fall with the highly anticipated launch of Skylanders SWAP      Force. The $1.5 billion Skylanders® franchise continues      to lead the

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Skylanders Figures Continue to Outsell the Top Action Figure Properties Year-to-Date 2013

Activision Publishing, Inc., a wholly owned subsidiary of Activision      Blizzard, Inc. (NASDAQ: ATVI),      announced today that Skylanders Giants is the #1      best-selling console and hand-held video game year-to-date overall in      dollars, including toys and accessories, in the U.S. and Europe and      remains the biggest kids’ videogame launch in the last

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