MINNEAPOLIS (February 10, 2016) – Target Corp. (NYSE: TGT) and three-time GRAMMY Award-winning superstar Gwen Stefani announced today that they are collaborating to produce the first music video ever created on live television. The action will unfold live on CBS as part of a four-minute commercial break during the 58th Annual GRAMMY Awards® on Feb. 15. Target’s groundbreaking campaign supports Stefani’s third studio album, “This Is What the Truth Feels Like,” which will be released March 18 on Interscope Records. An exclusive Target deluxe edition featuring four bonus tracks is now available for pre-order on Target.com ($13.99). A standard version of the album will be available for pre-order at all other partners on February 12th.
“Target has an incredible legacy of creating unexpected moments in music, and I’m thrilled to be partnering with them to create my new music video on live television next Monday,” said Stefani.
“Gwen is both a music and style icon, and someone Target has had the fortune to work with on a number of occasions over the years,” said Jeff Jones, executive vice president and chief marketing officer, Target. “Last year, Target created one of the most talked about moments of the night by offering Grammy viewers a surprise live concert. This year, we’re dialing up the theatrics and taking live to an entirely new level, giving fans even more ways to experience this must-see music performance as they watch it on TV and view the action unfold on social media.”
“This is yet another chapter in what has been a long and successful relationship between Interscope and Target,” said Steve Berman, vice chairman, Interscope Geffen A&M. “They are the perfect partner to collaborate with on the launch of Gwen’s new album and bring this unique strategy to life in a truly Target way.”
Building on Target’s history of creating show-stopping music moments, the unprecedented live music experience will take viewers through multiple sets and costume changes in real time, and feature special surprises for fans. Directed by GRAMMY-Award winner Sophie Muller, the live music video will mark the national television debut of “Make Me Like You” following the single’s release on Feb. 12. Target and Stefani also will bring #MoreMusic to social media, offering intimate, behind-the-scenes access leading up to the big night. During the live television broadcast, fans will be able to watch a unique second view of the experience through Periscope, Facebook Live and Snapchat. The live music moment that is captured on the evening of Feb. 15 will become the official “Make Me Like You” music video on Vevo.
For the latest news about the creation of the live music video for “Make Me Like You” and the Target exclusive deluxe edition of “This Is What the Truth Feels Like,” fans can visit ABullseyeView.com. |