BAD IDEA — A Very Important Update On THE ROCK!

BAD IDEA — A Very Important Update On THE ROCK!

Better late than never, right? Anyone else tired of Bad Idea’s delays and lackluster announcements? Here we are almost 7 months after “The Rock” First Customer Pin Redemption, and they’re just now sending off an update? What happens to everyone who’s moved since the initial offer? Maybe its for the best that “Bad Idea may be over” because their frustrating redemption and limited product release has proven too much frustration for numerous fans.

We interrupt our regularly scheduled BAD IDEA Is Over-ing for a very important update on The Rock.

After much globe-scouring and geologically orientated geo-politicaling, BAD IDEA is now in possession of the correct quantity of said The Rock.

It was no easy feat finding The Rocks that were just right. The Rocks that felt authentic to the rock experience we wanted our fans to have. You can’t fully immerse yourself in rock culture if your The Rock is too smooth, too clean or too pristine. A The Rock has to speak its truth. Really tap into that millennia-long journey through the molten core and upper crust. And god forbid you get just any old rock off the street to represent that key ‘rock off the street’ vibe. No, the artistry is building a highly thought through and manufactured physical good that expresses the genuine rock. And, to do so, we left no stone unturned.

So, when you receive your BAD IDEA The Rock we suggest you do the same – leave no stone unturned.

We expect The Rocks to begin shipping in the next 30 days.

A quick note to those that did not redeem a The Rock: You should have sent in a pin.

Remember, BAD IDEA may be over (as we know it) but the BAD IDEA way can still live on in your heart. Embrace the BAD IDEA way by forsaking variants, trades, and digital in your own life. Cultivate an exclusive and exclusionary group of select comic book stores to shop at. Make your personal story perennially available as Not First Printings, and most importantly, fail miserably at limiting your line-up to no more than two comics a month. BAD IDEA means bringing into your heart just monthly comics, sold just in comic book shops. Goodbye, troubles. Hello, BAD IDEA SIMPLICITY™.

Wanna get in just in case BAD IDEA makes a triumph and much demanded return? You simply have to visit a former BAD IDEA “Destination Store” — one of the 200 and counting comic shops around the world that joined our independent network of direct-distribution retail partners — to pick up all the glorious BAD IDEA books. (Or pre-order in advance to make sure you secure your copy.)

We’ve made it even easier, too. To locate a BAD IDEA Destination Store near you and then pre-order any and every BAD IDEA title, simply click here and fill out the little form.

For more information, visit BAD IDEA online at BadIdeaCorp.comFacebookTwitter, and Instagram, or just mash the screen with your palm and do all four simultaneously.